As a brand, New Balance dominates the outdoor market.  I'm fortunate enough to have them in my backyard, just down the street in Boston.  One of the things about New Balance that has always impressed me was their focus on keeping jobs in the USA.  No rush decisions, just the long and steady.  Heck, they've been at it since 1938 so why rock the boat.

This is why their new campaign is genius.  They are leveraging this concept into a social media campaign where New Balance will engage their brand enthusiasts for input and feedback and also for the chance to enter a contest where the winner gets to take a visit up to Maine and view the Skowhegan facility up front and personal.  They are also going to tie in a donation based on entries to the non-profit National Center for Craftsmanship (NCC).

So not only will they further drive their loyalty higher with current users, but they get to spread the word about their passion for domestic manaufacturing.  Can other shoe brands do this?  And since this is such a positve idea, how can the other brands follow suit and showcase their own committment to the USA?

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