When you are looking to establish your brand in the outdoor space, making sure you are reaching the right people at the right time is probably one of the most important considerations.
Here is an example of some basic info you should know about every site or network you advertise on. This is for our own network of outdoor sites:
Reach and Activity:
For the sites in our network, 952,263 people swing by each month. Of those, 397,669 are unique ( meaning that 397,669 people hit our sites at least 3x , which gets you to the 952K number).
When hitting our sites, the outdoor folk scroll through the sites reading news, chatting it up with friends and looking at cool videos. They do this 7,787,425 times each month. And it takes them on average 6:05 to look at the 7.8 million pages. WOW! That is a ton of time to be spending on our sites.....and they're doing this probably while at work no less.
For the visitors on our sites, if they register as a member then they can play in the forums and post away. On average, our sites will generate 67,000 new conversations each month. The folks that are doing this are mostly male (83%) and are between the ages of 18-34. A little more than half graduated from college.
By knowing the details behing a website, as a marketer you can make sure you are reaching the right people.
Here is an example of some basic info you should know about every site or network you advertise on. This is for our own network of outdoor sites:
Reach and Activity:
- Total Visits: 952,263
- Total Unique Visits: 397,669
- Total Page Views: 7,787,425
- Average Time on Site: 6:05 minutes
- Total # of Registered Members: 264,035
- Total # of Monthly Posts: 67,081
- 83% Male and 17% Female
- Median Age 35-44
- RockClimbing.com -70% age 18-34
- DropZone.com - 75% age 18-34
- BASEJumper.com - 75% age 18-34
- FlyFish.com/Reel-Time.com -44% age 50 plus
- 57% College Graduate
For the sites in our network, 952,263 people swing by each month. Of those, 397,669 are unique ( meaning that 397,669 people hit our sites at least 3x , which gets you to the 952K number).
When hitting our sites, the outdoor folk scroll through the sites reading news, chatting it up with friends and looking at cool videos. They do this 7,787,425 times each month. And it takes them on average 6:05 to look at the 7.8 million pages. WOW! That is a ton of time to be spending on our sites.....and they're doing this probably while at work no less.
For the visitors on our sites, if they register as a member then they can play in the forums and post away. On average, our sites will generate 67,000 new conversations each month. The folks that are doing this are mostly male (83%) and are between the ages of 18-34. A little more than half graduated from college.
By knowing the details behing a website, as a marketer you can make sure you are reaching the right people.
