Reception to our complimentary media campaign contest at the Summer Outdoor Retailer  show was outstanding.  No less than 87 companies submitted their cards in the hopes of winning a campaign across our Outdoor Channel.

In case you missed me, I was the one walking around the conference with the uber cool vinyl bag that I grabbed the weekend before from Bailey Works out of Portsmouth, NH.  I picked out the bag in part because of its bold design, but more in part because it was time to retire my 6 yr old Baily Bag and drive the message home that I felt was so prevalent at the show....save what is left, recycle where you can and support dealers who support the environment.  Bailey snatched up its own landfill destined vinyl from The Design Trust in NYC, so not only was I getting to save some scrap material from the trash heap, but I was doing so from a charity with a cool mission:

"Design Trust projects bring together neighborhoods, public agencies, and design professionals to find innovative opportunities for change, making the city more beautiful, sustainable"

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I manged to get home on Sunday, dog tired but super enthused about all the cool marketing team members I met with at the show.  All the cards were gathered up and placed in the bag and then instead of just picking out one contest winner, I went for three given the strong reception that  I had.  I have to say, that 90% of my conversations at the show centered around the fact that budgets are tight,  resources are down and what is needed most is an effective way to reach a wide outdoor audience without breaking the bank. 

I heard you all loud and clear.

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And the winners are : 

John Gothard, VP of Sales for Sanuk USA

Jen Taylor, PR Manager for Mountain Khakis

Ric Cabot, EVP Cabot Hosiery Mills ( Darn Tough)

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A big round of congrats to all those who enetered and of course to the winners.  I'll be doing this again at the next Winter OR show, so if you missed me this round, make sure to sign up for the next one or just grab me at the show to get your company entered into the drawing.  I'll still be rocking with the Bailey Bag!
 


Comments

Joe-Anne
07/28/2009 10:40

What did they win?

Reply
07/28/2009 11:15

Good question! They all won a free media campaign that can run across our outdoor websites starting Sept 1, 2009.

But since you asked, I'll put up a post for the exact details.

-Andrew

Reply



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