Following from an earlier post, let's chat real quick on what exactly a display ad is and how to get one done. First thing to realize is that branding occurs online in a way that is uniquely measurable and certainly commands a lot of attention from consumers. Check this out:
In a recent Compete study across multiple consumer categories, users who had been exposed to online display ads demonstrated an average of 200% lift in visitation to the brand site, and an average of 86% lift in searches for that brand (Compete Ad Impact Survey, July 2009).
So if you haven't done so already, find a person qualified in your marketing department to draft up some banners. Key here is the simpler the better. No need to get all crazy with your first round, make it so that the ad has a simple and strong "call to action" and then place it infront of your target market.
Here are a few examples from some of our clients that have performed very well:
In a recent Compete study across multiple consumer categories, users who had been exposed to online display ads demonstrated an average of 200% lift in visitation to the brand site, and an average of 86% lift in searches for that brand (Compete Ad Impact Survey, July 2009).
So if you haven't done so already, find a person qualified in your marketing department to draft up some banners. Key here is the simpler the better. No need to get all crazy with your first round, make it so that the ad has a simple and strong "call to action" and then place it infront of your target market.
Here are a few examples from some of our clients that have performed very well:
