Hey, my first comment.  Wow, things are really picking up around here.

But it is a good question regardless. What exactly is an online media campaign?  We're all used to how print works, but exactly how would a company go about putting something online with our outdoor network?

First things first, here is what they won:

- 100,000 media impressions available on our Outdoor Channel of sites
-The impressions can run across all the sites, or only the ones they want.  Here is a list of the sites we own:

Rockclimbing.com
Dropzone.com
Biking.com
Cycling.com
Flyfish.com
Reel-Time.com
Mountainbiking.com
Hikers.com
Paddle.com
Basejumper.com
Boating.com

-The impressions can run in any area of the world they want, by country, by state, by area-code.

-Free optimization of ads to monitor performance and ensure that campaign goals are being met

-Free weekly reporting on where all the impressions are being served and how many clicks to the companies website are being generated

-Free consultation regarding the creation of the standard IAB online advertising units.  Sizes available are 728x90 pixels, 300x250 or 160x600.  Winners can choose one size or all sizes and we'll run with them.

-Unlimited creative swaps during the life of the campaign.  This means if the companies need to to change the ad, change the target, change anything about the 100,000 impressions its all free.

The first part of this will be for the companies to start crackin' on creating their ads.  I'll have a post in a bit on how this works.