Following on the same idea from my earlier post, marketing managers have little budget, little time and certainly can use any "buy in" for marketing programs from other teams.

We've been working on a solution for this for quite some time, and now that more and more retailers are taking some of the eCommerce sales in-house it makes sense to create an ad unit specifically tailored to this trend.  Columbia just did this:

PORTLAND, Ore. – Aug. 12, 2009 – Columbia Sportswear Company (NASDAQ: COLM), a global leader in the active outdoor apparel and footwear industries, today announced the official launch of www.columbia.com, the company's new e-commerce site where consumers can buy Columbia products directly for the first time.

So what if I told you we had a tool that would crawl your website, grab every product under the sun, create a custom ad unit for each one and that we do this for you at no additional cost?

Not only this, but our tool would contextually match content on our sites so that if a person was talking about camping, your tents would show up.  If they were going on a bike trip, your helmets would show up.  You get the idea. 

Need our members to engage your brand and sign up for your newsletter?  Got it
Need our members to enter in their zip so they can find your product?  Got it
Want to drive foot traffic at the retail level?  Check
Need more members to sign up for your stuggling Blog, Twitter Feed, Facebook program?  Check and then some.

Here is what all this looks like.  Awesome stuff!