One recurring theme in my conversations with outdoor brands is that they simply do not have the in house resources to create the advertising banners.  And this is not something particular to the outdoor space, in fact we come across it in our other channels as well ( home & garden and electronics). 

Waaaay back in the day, when I was running Powerline Sports, I think a standard banner from the local designer set me back $250. And it was horrible.   The good news is that we've found someone out there who can now get this done in 48hrs, maybe $50 and you even get revisions!

The company is called "PointBanner" and I have their ad above.  Simply amazing stuff....not only because it looks good, but because whoever is designing these banners is doign so day in and day out.  After a while you get good at this, and if you take a look at their portfolio you'll see company names like Crocs on their roster.....strong ads, strong call to action and simple to use.

I hope some of you out there can take advantage of this.  Sure not everyone has the in-house budget like Black Diamond, but I think at least with Pointbanner you are more on a level playing field with the big brands...at 1/4 the cost!