Seriously.  Online media has been around for quite some time, but I wouldn't say that we're anywhere close to reaching its full potential.  Like I said earlier, smaller more nimble companies who "get" online marketing are the ones who are leading the charge in the online advertising space.  Stealing market share all the way to the bank.

Keeping on top of Online media is like trying to never drop the soap everytime you take a shower.  Try as you may, eventually you lose track and all hell breaks loose.  In the case of taking your shower you lose the soap, and in the case of spending your ad budget wisely its your marketing budget that is at risk...without reading the right stuff you might as well take those dollars and toss them in the trash (or down the drain).

Which is why I suggest everyone out there subscribe to Media Post News, Online Media Daily.  This is ground zero for what is happening in the market and just by staying on top of how fast things are moving, you'll be that much closer to beating out your old line competition. 

There was a cool article in there a couple of days ago...let me grab that.