Its been quite a while since I've seen a video clip come over on the site that accomplishes all three things at once:

1.  We understand our customer, and we know what is important to them
2.  Here is some video that not only conveys this message, but is the kind that will make you watch it over and over ( a bonus by-product / viral )
3. Nothing fancy, nothing made up, just a real shot of what goes on in the wild.

Congrats to Black Diamond on running this on Rockclimbing.com:

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