Came across this earlier and for a lot of outdoor brands I thought the topic was a good fit.  For many out there, the decision has already been made to pull from print and dedicate over to online.  Branding and engagement is key.  Learn from the pro's:



How to Run High Performance Branding Campaigns

Wednesday, October 7 @ 1pm EDT, 10am PDT
FREE Webcast | Register now!

In this webinar, learn how marketers like Kimberly-Clark, Blockbuster, Gold’s Gym, NewEgg, Coldwater Creek and eFax achieved branding goals while increasing ROI by:

• Running display banner and direct response creative on a Cost-per-Lead (CPL) pricing model to acquire contact information from interested consumers
• Engaging acquired consumers through social networking sites, widgets, Twitter groups, e-newsletters and loyalty programs.

Learn how you can add transparent CPL advertising to complement your existing banner and search campaigns, and round out your media plan.