Wow.  It's been a while since I posted last.  Nice long one week trip to Germany and Austria.  Very overdue.  You just know that I was over there checking out all the hiking and climbing shops to see the unique brands ( in addition to hitting the beer gardens). Plus I drove like a old man on the Autobahn as I was not used to driving at 140mph.  Serious.  You go over there thinking you can handle it and Ferrari's, S4's, S500's are all passing you so fast your car shakes.   Blinker....right lane for me.

Back to the outdoor biz. Tons of calls this week and I thought it would be good to maybe make a Top 3 list of common questions I get from outdoor companies who are just now starting to try and understand online media. 

The above pdf I posted it what I spend most of my day reviewing.  Very simple.  Just like there is Nielsen for TV ratings on audience counts, there is comScore for ratings on websites.  So when I tell an outdoor brand that I have 1.2 million enthusiasts under our umbrella of outdoor sites....tis very true and we're measuring it every day.  Scouts honor.

Now the above is for our full network of company owned sites, so I guess I'll start there for the Top 3:

Q:  What is the Outdoor Enthusiast Channel?

We are a collection of private web sites owned by one company called NameMedia.  The outdoor channel is just one of our 5 channels, the others being Consumer Technology, Home & Garden, Automotive and Entertainment.

Q:  Where will my ad be seen?

Anywhere you want across our collection of outdoor sites:

Rockclimbing.com, Biking.com, Cycling.com, Dropzone.com, flyfish.com, boating.com...etc..etc.  We also have an extended pocket of sites for the ski / alpine / surf crowd ( Alpinist.com, Surfline.com, Tetongravity.com...etc..etc.)

Imagine the power of making one ad, making one purchase order and sending one file and having your ad show in Biking, Rock & Ice, Alpinist, Outside, Field & Stream.  All at the same time. 

Q: How do I know which site is best?

A: You can pick them based off your super cool marketing research or we can do it for you.  Every week we get a report of where your ads were shown, broken out by state, zip...whatever you need.  And then we start to "optimize" the campaign by turning off spots that are not performing well ( wasting your money ) and re-allocate these advertisements to areas that are performing well ( doubling down ).

There are more questions out there so maybe in another post I'll group some more together.  I know they are coming since I had a call yesterday with a super traditional brand that I thought would never ever never ever want to try online media.  100% stoked that they have seen the light.