Looking at web stats all day long can get old real fast, so there are a few things I do around here to keep myself on my toes. 

One of them is watching the top exit points for our sites.  Yeah I know, total geek move.  But it is interesting.  Basically it shows you, in a wide fasion, where your uber cool visitors are headed now that they have had their daily fill for your content.

So what can you, as the advertiser, learn about the people that make up say Rockclimbing.com?  Accroding to comScore, here is where they went after they visited the site:



2,912 907 BACKCOUNTRY.COM

2,673 846 DISPATCH.COM

2,516 1,068 REVOLUTIONHEALTH.COM

2,467 1,401 SHOPSTYLE.COM

2,409 1,208 JCREW.COM

2,333 1,111 TECHNORATI.COM

2,326 1,101 HOWTODOTHINGS.COM

2,226 1,000 SIERRATRADINGPOST.COM

1,967 843 MSU.EDU

1,757 1,295 BUZZFEED.COM


This kind of information changes each month, so staying in tune with the type of people who you plan on advertising with is a good plan of action for 2010.  I'm actually amazed that JCREW made the list ( and not prAna or Kuhl ), but you get the point.