Wow.  The whole social marketing scene moves pretty fast doesn't it?  Quick post here on an excellent slideshow I came across from Shiv Singh ( Razorfish SM guru).

You know how last year a lot of your time was spent on finding "key" alpha outdoor consumers?  Guess what, there is more to this than you may know.  Enter social influencers....which by the way you find in a large part on public forums.

Where do you find those?  Here.  The outdoor channel.  Namemedia has these members and they weigh in on over 30,000 new conversations in forums each day on our sites. Now that you can find them, read on to learn how to calculate your SIM.