Must be that time of season?  Lots of new brands showing up, and one trend that I've always been a huge fan of is geo-targeting.  In case you are out of the loop on this one, basically we are able to serve online ads by country, by state, area code....you name it.

So when a large outdoor brand approached with a new watch they wanted to promote, their savvy marketing team wanted to showcase the item based in states that had the highest percentage of the "elite" and "super active" outdoor enthusiasts.

Put another way, they didn't want their ad showing up to folks in areas that weren't using the web for outdoor product research.  A focused media buy. Nice!

The map above shows a real time image of where your customers are currently living.  You can assume that based on the seasons this changes over time, but as it stands CA ranks #1 right now.  Here is a small portion of the list:

California 17% New York 6% Colorado 6% Texas 5% Pennsylvania 4% Washington 4% Massachusetts 3% North Carolina 3% Arizona 3% Virginia 3% Oregon 3% Illinois 3% Utah 3% Ohio 2% Florida 2% Georgia 2% Maryland 2% New Jersey 2% Tennessee 2% Michigan 2% Minnesota 1% Missouri 1% Nevada 1% Arkansas 1% Alabama 1%