I used to hate BMW with a passion. Not sure when it started, but I know it was a long time ago. Oh wait...I know. It was in high school when my but was taking the bus all the way through senior high and the one kid in school who annoyed me the most had a BMW his parents passed down to him.
Then over the years, I learned a little more about the brand and my admiration for the brand increased (I also grew up). They had that cool show with the car making art, the designs get better....you get the idea. Visit their web site and these folks have a very over the top passion about design and cars. I respect passion.
Outdoor brands also have a story to tell and I'm sure your customers aren't out there already holding a grudge against you. It may be a piece of gear that nobody has. It may be a type of jacket that just breaks down all the rules. I know from walking the halls at OR that the brands have cool stuff, they have passion and by far, they have little resources for marketing the message.
So take a look at what BMW did. Their motorcylces have insane acceleration, and they took this idea to the next level. Pop a video on You Tube and it goes viral. 1,000,000 new views. I'm sure there is an outdoor brand who could do something like this. You just need to think outside the box and touch a nerve with consumers you want to get in front of.
[I watched this video twice, so really they only got 999,999,999 uniques!
Then over the years, I learned a little more about the brand and my admiration for the brand increased (I also grew up). They had that cool show with the car making art, the designs get better....you get the idea. Visit their web site and these folks have a very over the top passion about design and cars. I respect passion.
Outdoor brands also have a story to tell and I'm sure your customers aren't out there already holding a grudge against you. It may be a piece of gear that nobody has. It may be a type of jacket that just breaks down all the rules. I know from walking the halls at OR that the brands have cool stuff, they have passion and by far, they have little resources for marketing the message.
So take a look at what BMW did. Their motorcylces have insane acceleration, and they took this idea to the next level. Pop a video on You Tube and it goes viral. 1,000,000 new views. I'm sure there is an outdoor brand who could do something like this. You just need to think outside the box and touch a nerve with consumers you want to get in front of.
[I watched this video twice, so really they only got 999,999,999 uniques!
