Targeted Advertising Online to Reach Outoor Males
Sometimes you know a little more about your target market than just, "...I know its a male, somewhere in the USA who would love to learn about us."
For these brands, Outdoor Mojo offers the ability to target the upper age range demographics for our outdoor members. This means a more 26-42 age demo and usually a higher HHI in line with $60-$80K.
What your audience is doing online and how the Outdoor Mojo can help you find them is a key part to enhancing your sales funnel experience.
For these brands, Outdoor Mojo offers the ability to target the upper age range demographics for our outdoor members. This means a more 26-42 age demo and usually a higher HHI in line with $60-$80K.
What your audience is doing online and how the Outdoor Mojo can help you find them is a key part to enhancing your sales funnel experience.
Choose from the following markets to find your next outdoor male:
Outdoor Sports - General Markets
Catagory delivers your overall outdoor enthusiast. Typical male demographic, skewing from 25-38 years of age with an HHI around $75K. 44MM impressions available reaching 5.7MM unqiue members.
Ad sizing runs normal IAB of 728x90, 160x600 and 300x250. 40K on load, 100K expandable. Rich media, geo-targeting and day targeting are available. Custom units such as integrated widgets, skin backgrounds and page peels are also available.
Ad sizing runs normal IAB of 728x90, 160x600 and 300x250. 40K on load, 100K expandable. Rich media, geo-targeting and day targeting are available. Custom units such as integrated widgets, skin backgrounds and page peels are also available.
Men's Lifestyle
Catagory delivers your urban outdoor enthusiast. Typical male demographic centered more around the major DMA markets, skewing from 18-28 years of age with an HHI around $45K. 42MM impressions available reaching 2.7MM unqiue members.
Over the last six months, for those brands with either a shoe or clothing line, this category has delivered 2.5x the CTR from our baseline. Several "top" outdoor brands have found this an exciting and new market. Read - Untapped Market for Outdoor Brands.
Ad sizing runs normal IAB of 728x90, 160x600 and 300x250. 40K on load, 100K expandable. Rich media, geo-targeting and day targeting are available. Custom units such as integrated widgets, skin backgrounds and page peels are also available.
Over the last six months, for those brands with either a shoe or clothing line, this category has delivered 2.5x the CTR from our baseline. Several "top" outdoor brands have found this an exciting and new market. Read - Untapped Market for Outdoor Brands.
Ad sizing runs normal IAB of 728x90, 160x600 and 300x250. 40K on load, 100K expandable. Rich media, geo-targeting and day targeting are available. Custom units such as integrated widgets, skin backgrounds and page peels are also available.
Men's Outdoor Multi-Sport
Very similar to the general outdoor market noted above, yet with this crowd the focus tends to be more on rich media, streaming events, live video and extreme sports.
Typical male demographic, skewing from 16-32 years of age with an HHI around $45K. 24MM impressions available reaching 3.7MM unqiue members.
Ad sizing runs normal IAB of 728x90, 160x600 and 300x250. 40K on load, 100K expandable. Rich media, geo-targeting and day targeting are available. Custom units such as integrated widgets, skin backgrounds and page peels are also available.
Typical male demographic, skewing from 16-32 years of age with an HHI around $45K. 24MM impressions available reaching 3.7MM unqiue members.
Ad sizing runs normal IAB of 728x90, 160x600 and 300x250. 40K on load, 100K expandable. Rich media, geo-targeting and day targeting are available. Custom units such as integrated widgets, skin backgrounds and page peels are also available.
