Online Media Planning
Outdoor Mojo brings a fresh perspective to the online space by bringing targeted research, emerging trends and hands on involvement to make the most out of our clients’ marketing budget.
When we started out, the pool of outdoor enthusiasts in our database was a mere 325,000. Through the years, this base of consumers has grown to 4.7 million. Here is just a sample of the Vertical Markets where we can negotiate standard and integrated media campaigns for your brand, at a fraction of rate card rates:
When we started out, the pool of outdoor enthusiasts in our database was a mere 325,000. Through the years, this base of consumers has grown to 4.7 million. Here is just a sample of the Vertical Markets where we can negotiate standard and integrated media campaigns for your brand, at a fraction of rate card rates:
- Outdoor Enthusiasts
- Surfers
- Mountain Bikers
- Skateboarders
- Climbers
- Snowboarders
- Lifestyle Clothing Junkies
- BMX
Online Re-targeting Services
Our powerful retargeting technology enables any company with a web presence to significantly increase their visibility and relationship with their most valuable customers.
The benefits include:
Increase brand awareness and credibility Increase conversion rates — drive more sales! Expand your customer relationships — cross sell and up sell Test various brand messaging across your audience Creative uses of ReTargeting
Rather than pricing on confusing CPM / CPA / CPC or other pricing models, ReTargeter.com prices on a simple $950 per month per campaign basis (for up to 10K tagged unique users).
Our cost is all inclusive! - It includes campaign setup, impressions against your users, reporting, campaign optimization and awesome customer support.
The benefits include:
- Target ad clickers with multiple messages to drive your brand message home
- Target contacts on your email marketing campaigns who have read your messages
- Move purchase intenders further down your marketing funnel with specific messaging
- Create up-sell, cross-sell and resell opportunities with users who have already purchased
Rather than pricing on confusing CPM / CPA / CPC or other pricing models, ReTargeter.com prices on a simple $950 per month per campaign basis (for up to 10K tagged unique users).
Our cost is all inclusive! - It includes campaign setup, impressions against your users, reporting, campaign optimization and awesome customer support.
Complimentary Media Buying 101 in the Outdoor Market
If you already have a digital marketing staff, or are just interested in dipping your toes into the media market, we can help. We've assembled a class that can introduce you to all the necessary elements of online marketing for outdoor brands. The half day version runs $495 while the full day version (which includes one creative case study ) is $995. Classes that expand upon these concepts can also be purchased at a later date.
An outline of the class is as follows:
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An outline of the class is as follows:
- Intro to Online Terms - CPM, CPC, CPL
- Resources for understanding where you customer spends his/her time while online
- Placing media via Online Networks, Niche Verticals or Integrated Direct Placements
- Media plan optimization and ROI funnels
- How to negotiate the best possible media rates
- Leveraging multiple ad units for targeted landing page optimizations
- Quick and easy analytics ( free too!)
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